The Daily Mail profiles Tavi Gevinson

“How 16-year-old super-blogger Tavi Gevinson juggles tenth grade with her media empire (and it doesn't hurt that her teachers are huge fans” / The Daily Mail / OLIVIA FLEMING / July 30, 2012

After starting a fashion blog at age 11; Tavi Gevinson has revealed how the now 16-year-old juggles school with building a media empire.
The tenth grader, who has her own online magazine, Rookie, admits some teachers 'seem kind of resentful' that she misses a lot of school, but others are covet fans.
Jay Lind, her freshman English teacher, told the New York Times: 'She couldn’t keep coming in saying, "I’m a fashion blogger, do you mind if I turn this in two weeks late?" But...she figured it out.'
At the start of each school year, Miss Gevinson's father, Steve, warns her teachers in their hometown of Oak Park, Illinois, about her extracurricular pursuits, but she says she still gets her homework done.
Five years ago, she started The Style Rookie, a blog where she shared her thoughts on topics ranging from Prada to school art projects, illustrated with plenty of self-portraits.

Ten reasons why he dumped you: The online presenter taking YouTube by storm with her weekly advice blog
Well she is only 14! Paris Jackson gets into ANOTHER Twitter row... as she defends Justin Bieber fans
Her meteoric rise has seen her become the 'darling' of those she had previously revered, like Miuccia Prada and Rodarte's Mulleavy sisters.
Soon she was sitting front row at fashion week, featuring on the cover's of both Pop and Love magazines, interviewing Rei Kawakubo in Tokyo and drawing praise from Lady Gaga.
'A lot of people wouldn't be comfortable taking direction from a 16-year-old. It can be a compromise of pride.'
However she was also condemned by established editors, from a Grazia editor who complained her bow was blocking a Dior runway, to Elle magazine's Ann Slowey, who doubted her blogs authenticity.
She said: 'She's either a tween savant or she's got a Tavi team.'
Proving all her skeptics wrong however, in 2010, the teenager announced a new project, the online teen-focused magazine with a nostalgic Nineties vibe, that within six days of its start, broke one million page views.
In reaching out to young girls like herself, Miss Gevinson has successfully positioned Rookie in the 'written for young girls, by young girls' editorial realm.
In a recent interview with Racked, she criticised one of her competitors, Seventeen magazine, saying: 'I feel like if I followed their articles about boys and truly believed it was as important to do certain things or avoid certain things as they say, I would probably go crazy.
'Sometimes their "embarrassing" stories are literally about boys finding out that you have your period,' she added.
With contributors like comedienne Sarah Silverman and Girls' creator Lena Dunham, to Mad Men's Jon Hamm, and actor Paul Rudd, the industry, and her teachers, are now taking her online empire seriously.
Each month, Miss Gevinson chooses a theme for the online magazine, July's theme is Freedom, and creates a digital 'mood board' that she sends out to her contributors.
The site updates three times every weekday, and though Ms Alani and another editor oversee the content, Miss Gevinson has the final say.
She explained: 'A lot of people would not be comfortable taking direction from a 16-year-old. I can definitely see it being a compromise of one’s pride.'
Miss Gevinson's parents: Steve Gevinson, a retired English teacher who now acts as her unofficial manager, and Berit Engen, who weaves Judaica-inspired tapestries, are encouraging, but have little involvement in their daughter’s career.
Radio personality Ira Glass, who is married to Rookie’s story editor, Anaheed Alani, intervened on her parent's behalf when it came the business dynamics of the new site.
He said: 'None of them had been involved with setting up a business or an intellectual property deal like this,' convince the family that they could operate independently, instead of signing a 'disheartening' contract with Say media.
Her father said: 'We just want her to grow in as healthy a way as possible and make sure she’s got a realm of normalcy in her world, which can be a little nutty.'

Share on Facebook
Share on Tumblr
Share via Email