Toronto Standard promotes Tavi Gevinson's Toronto visit

“16-Year-Old Editor-in-Chief Tavi Gevinson Comes to Toronto Launching her new book Rookie: Yearbook One” / Toronto Standard / Claudia McNeilly / October 25, 2012

Teenage phenomenon Tavi Gevinson is coming to Toronto this weekend to launch her new book Rookie: Yearbook One. The book is a compilation of looks from her online magazine The Style Rookie, which she runs and edits. At 16, Gevinson has become a phenomenon in the fashion world. Her style has been dubbed eccentric and vibrant.

Gevinson first started making waves in fashion at 13 when she caught the eyes of Kate and Laura Mulleavy of Rodarte. She then sat front row at the Rodarte show and was flown to Paris by Pop magazine to interview John Galliano. Since then she has gone on to make a name for herself as one of the youngest established fashionistas in the industry.

When asked what compelled her to start Rookie at such a young age she told the Star: “I saw a void and I decided to fill it. There wasn’t really anything like Rookie, something for teenage girls that was smart and respected its readers’ intelligence.”

Gevinson will be signing copies of Rookie: Yearbook One at Indigo Yorkdale and Magic Pony this Saturday.

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